Tuesday, November 1

Media Literacy Week 2016 officially launches on Tuesday, September 6. This section will be updated on a regular basis as information is flowing in each and every day. Continue to check back for events and activities updates.

Webinar: Media Constructions of Presidential Campaigns, 2016 Edition

Project Look Sharp

7:00 PM EDT

Ithaca, NY

Economic inequality. Women’s political power. Security threats. Race-based fear. Many of the issues raised in the 2016 presidential election have strong historical precedents. How can we bring these issues into the classroom in a way that engages students, teaches core content, and develops the skills needed to strengthen critical thinking?

Project Look Sharp celebrates Media Literacy Week with a webinar on the “Media Constructions of Presidential Campaigns”—a timely topic that you can apply immediately in your high school classrooms. In this highly interactive webinar, Sox Sperry, Project Look Sharp’s primary curriculum writer, will demonstrate our unique and proven approach to constructivist media decoding. New and veteran educators will learn to:

  • Embed the six key concepts of media literacy into your curriculum and tie them to educational standards;
  • Engage students through their daily media landscapes, then expand to study the historical context and to critically analyze the credibility of candidates and media representations;
  • Teach in a way that models democracy—asking questions that unpack students’ different interpretations, while fostering productive dialog and critical thinking around “hot button” topics; and
  • Use Project Look Sharp’s large library of resources to create your own lessons that further your educational goals.

YouthLearn Celebrates Media Literacy Week

Education Development Center

Chicago, IL

Throughout Media Literacy Week, the YouthLearn initiative at the Education Development Center will lead an outreach campaign to promote media literacy. The YouthLearn team has been working for over 15 years on youth media programs geared at training informal and formal educators. Our website hosts a collection of resources and stories from the field on all aspects of youth media, including media literacy. Our outreach campaign will feature interviews with educators on the role of and importance of media literacy, as well as the promotion of curriculum and resources for educators looking to incorporate media literacy into their teaching practice.

Sounds of the Mind: Audio Production and the Mental Landscape

Appalachian State University

Boone, NC

Throughout Media Literacy Week, the Reich College of Education will bring attention to critical issues related to media, culture, and the creative mind through a number of course-based events, such as critical conversations related to literacy and liberty, the affect of production effects, and value of creative media-making. On November 1 and 3, Jeff Goodman’s class on Introduction to Sight and Sound will discuss means of audio production.

Conducting Research While Constructing Podcasts

Appalachian State University

Boone, NC

Throughout Media Literacy Week, the Reich College of Education will bring attention to critical issues related to media, culture, and the creative mind through a number of course-based events, such as critical conversations related to literacy and liberty, the affect of production effects, and value of creative media-making. On November 1 and 2, Jamille Wallick‘s class on Audio Documentary will discuss how to conduct research while constructing podcasts.

Education License Discounts on Media Literacy Curriculum Materials

The Representation Project

Ross, CA

In celebration of Media Literacy Week, please enjoy a 25% discount on educational licenses for Miss Representation (a documentary focused on media literacy and under-representation of women in positions of power and influence) and other accompanying curriculum for K-12th grade and universities. The discount code MEDIALIT2016 is active through the end of the year.

#xomg Social Media Campaign!


Brookline, MA

#xomg is a fun and easy campaign that allows anyone with social media to strike back against the mass media’s message that insists a girl’s self-worth depends on how “hot” and skinny she can be. It’s also a chance to celebrate inspiring “feel-good” content. The “x” is for “no way;” the “o” is for “circle-worthy because you love it;” and the “mg” is for “MEDIAGIRLS,” so we can find each others’ posts.

Screening: The Return

Project Rebound

6:00 PM PDT

San Francisco, CA

In 2012, California amended its “Three Strikes” law—one of the harshest criminal sentencing policies in the country. The passage of Prop. 36 marked the first time in U.S. history that citizens voted to shorten sentences of those currently incarcerated. Within days, the reintegration of thousands of “lifers” sentenced under California’s “Three Stikes You’re Out” Law was underway.
The Return, winner of the Audience Award for Documentary at the 2016 Tribeca Film Festival examines this unprecedented reform through the eyes of those on the front lines—prisoners suddenly freed, families turned upside down, reentry providers helping navigate complex transitions and attorneys and judges wrestling with an untested law. At a moment of reckoning on mass incarceration, what can California’s experiment teach the nation? And, to what degree does the film encourage others to go out and vote in November? Join us for a screening and discussion panel with special guests speakers  at San Francisco State University, Knuth Hall, Creative Arts Building.


How Media Literacy Can Save Civilization!

Gateway Media Literacy Partners

4:00 PM CDT

Carlinville, IL

Join us at Blackburn College’s Lumpkin Learning Commons for a panel discussion, hosted by Natasha Casey and Spencer Brayton, featuring:

  • Dr. Art Silverblatt, professor emeritus, Webster University, and author of Media Literacy: Keys to Interpreting Media Messages
  • Professor Julie Smith, Webster University, and author of Master the Media: How Teaching Media Literacy Can Save Our Plugged-In World
  • Mychal Voorhes, Community Outreach and Public Health Services Coordinator, Becker Medical Library, Washington University, health literacy specialist

Talking to Kids About Politics

Children’s Media Association (CMA) and Fordham University

6:30 PM EDT

New York, NY

CMA and Fordham University are hosting an evening entitled “Talking to Kids About Politics” on Tuesday, November 1 at 6:30pm. Guests include representatives from Nickelodeon’s Kids Pick the President Initiative, The Lamp, News Literacy Project, and News-o-matic.

The Teen Literacy Photo Exhibit Launch

Teen Media Literacy Conference at University of North Carolina-Charlotte

6:30 PM EDT

Charlotte, NC

The time has come to unveil the powerful photo campaigns created by teens this summer during the first annual Teen Media Literacy Conference to our community. The message and vision of each photo were constructed by teens as they worked with professional photographers, a production team, and graphic designers in spearheading their photo campaigns. A ribbon cutting and launch reception for the teen designers, community professionals that assisted with the project, and our sponsors will be held on Tuesday, November 1st at 6:30pm during National Media Literacy Week at ImaginOn in uptown Charlotte, NC.

National Eating Disorders Association  (NEDA) and Proud2Bme USA
The National Eating Disorders Association (NEDA)’s youth outreach community at California State University, Northridge — Proud2Bme_CSUN (a community engagement project in the Journalism Department) — invites students, educators, health practitioners, and media professionals to participate in our second annual Facebook Challenge. Teens and young adults are often targeted with deceptive media imagery, and we’re encouraging them to take an active role in highlighting the meaning behind the message. Every day during National Media Literacy Week, we will post a new media image on the Proud2Bme Facebook page for you to analyze the image’s message and discuss its purpose, underlying meaning, how different people might interpret the message, and consider the tactics used to achieve its goal. After you post at https://www.facebook.com/Proud2BmeUSA, talk about it on social media: #MediaLitWk @MediaLiteracyED #Proud2Bme @Proud2BmeUS

A Media Literacy Week SHOUTOUT to Alicia Keys

Join our Celebrity SHOUTOUT to Alicia Keys for advocating no make-up to uncover her authentic self. Sick of the public’s ideal standard of female beauty and “how much women are brainwashed into feeling like we have to be skinny or sexy or desirable or perfect,” she said, “I don’t want to cover up anymore. Not my face, not my mind, not my soul, not my thoughts, not my dreams, not my struggles, not my emotional growth. Nothing.”
Celebrities are a face of the media culture and play a key role in setting standards of attractiveness. When they speak out against these ideal standards of perfection, we need to support them and advocate for body positivity. Check out the Get REAL! Digital and Media Literacy Toolkit for more ways to SHOUTOUT. @aliciakeys #MediaLitWk @MediaLiteracyED @Proud2BmeUS

Avoiding Financial Scams through Social Media

CSUN Saves
10:00 AM PDT
Northridge, CA
Don’t let them get their hooks into you! Stop by the CSUN Saves table at the Farmers’ Market @ Matador Square and go “phishing” for tips on how to avoid online financial scams. Learn more about paying yourself first and take a personal pledge to set a goal, make a plan, and save automatically. Free treats and CSUN Saves sunglasses. @CSUNSaves #CSUNSaves #MediaLitWk @MediaLiteracyED

How Media Literate Are You?

Proud2Bme_CSUN and Joint Advocates on Disordered Eating at University Counseling Services (JADE)
11:00 AM PDT
Northridge, CA
Join us at the CSUN Matador Bookstore Lawn to test your media literacy IQ and share media literacy tips, then snap a selfie with the iMedia Bubble and post it online. Don’t forget to enter the raffle to win prizes in celebration of the second annual National Media Literacy Week. #MediaLitWk @MediaLiteracyED

White Privilege & Male Privilege: Overcoming the Invisible Boundaries of Privilege

Women’s Resource & Research Center and CSUN Student Union

4:00 PM PDT

Northridge, CA

Victor Lewis and Peggy McIntosh are two of the most renowned speakers in the country on the important topic of their work against racism and other forms of oppression. Come see them interview each other at the Northridge Center on how they are responding to these particularly tumultuous and racialized times. Together they will assess whether the work they did over 20 years ago stands the test of time of still being relevant to today’s crises. Don’t miss this powerful opportunity to hear Lewis present his views on the future of social justice education in the light of male privilege and McIntosh review her work on white privilege, color, and crime. During the event, students will participate proactively by sharing their comments and photos on Twitter, Facebook, Instagram, and other social media using: #MediaLitWk @MediaLiteracyEC @csunwrrc. Suggested tweets:

  • Pledge to spread media literacy #medialitwk
  • Speak up and be included #medialitwk
  • Talk back to media about racist and sexist images #medialitwk
  • Question what you read, hear, and see in media #medialitwk
  • When you use media, show respect for everyone #medialitwk

PRO/CON @ The Pier: Marijuana — To Legalize or Not?


6:00 PM PDT

Santa Monica, CA

PRO/CON is a non-partisan debate series designed to better inform public discourse on ballot measures and current issues. ProCon.org supplies experts from both sides of the issue. Alan Thicke from Growing Pains will moderate to facilitate discussion and reinvigorate the art of critical thinking.

Also, on November 1 for Media Literacy Week, ProCon.org will announce the number of schools using ProCon.org content in the classroom and highlight the free lesson plans offered to educators.

Technology Class at Senior Center, Norfolk Council on Aging

Norfolk Community Television

2:00 PM EDT

Norfolk, MA

This year, NCTV will be hosting two sessions of walk-in tech help, starting a new technology class at the local senior center, hosting a media literacy workshop, and screening This is Media at our studio. We’re so excited to participate in Media Literacy Week again this year!

PBS NewsHour Extra
“Decoding Media Bias” lesson plan and video helps students to discuss how they get their news and the role of media bias. Students will examine how different news outlets report on the same topic and tweet ways in which they have seen media bias using the Twitter handle #DecodingMediaBias
Center for Media Literacy (CML)
Commit2MediaLit! will feature video interviews that capture the excitement and importance of media literacy on the Center for Media Literacy’s YouTube Channel throughout Media Literacy Week. These videos will feature attendees from international MIL meetings in Rome, Sao Paulo, and San Francisco, including U.S. College students taught by Dr. Natasha Casey and Mr. Spencer Brayton at Blackburn College. High school students and college students from Brooklyn College taught by Dr. Belinha De Abreu will also be featured.

Media Literacy Week Initiatives

Jacob Burns Film Center (JBFC)
Pleasantville, NY

We are hosting two week-long initiatives:

  • A special trailer will be playing in our JBFC Theater in front of approximately 50 screenings of first-run films in our 250-seat theater. The trailer will highlight Media Literacy Week and the JBFC’s Visual Glossary.
  • We are also featuring a special View Now Do Now on the JBFC’s website.
Berkman Klein Center for Internet & Society
Cambridge, MA

Every day during Media Literacy Week, the Youth and Media (YaM) team at the Berkman Klein Center for Internet & Society at Harvard University will be on Twitter and Facebook to share tips, topics for discussion, and more from our digital literacy and related resources about online safety, privacy, creative expression, and information quality that can help you navigate connected learning environments and the digital world. Please join in at @YouthandMedia and https://www.facebook.com/youthandmediaberkmancenter.