For Parents


Today’s world is saturated by media messages. Youth spend an average of 10 hours and forty-five minutes with media per day. (source) Food and beverage marketers spend $150 million every year to reach K-12 youth directly in schools. (source) 92% of youth go online daily. (source) As a parent, you should be working with your child’s school and teacher to make sure media literacy is part of the curriculum.Despite the amount of time youth spend with media, studies indicate they lack some basic media literacy skills.

Talk to your child’s teacher and school about signing up to be a MLW teacher partner. Email for more details.

Check out our parent’s guide to media literacy. Share the guide with your community!

Advocate for media literacy education in your state. Media Literacy Now is working to ensure essential media literacy skills are taught in every classroom, in every subject. Take action here.

Follow NAMLE on Twitter and Facebook.

Register for FREE NAMLE membership.

Contact NAMLE to discuss NAMLE Organizational Partnership for your school or organization.

For general inquiries about Media Literacy Week, contact us at

For general inquiries about NAMLE, contact us at